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Michelle Fondacaro
During my time as a Content Strategy intern at PXP, I supported content strategy and ideation across multiple CPG brands, including trend-driven social posts for Goldfish, Milk-Bone for the launch of Meta's Threads, and early content strategy development for Nature Made.
Here are a few of my favorite pieces!
Goldfish
I had the opportunity to work on trend-spotting and content ideation for Goldfish across TikTok and Instagram, helping to translate major pop-culture moments into on-brand social ideas. This included content around moments like the Barbie movie release and Olivia Rodrigo's first single dropping after two years, reframed through Goldfish's brand voice.
When it came to some more evergreen social content, I helped the spot and participate in high-performing TikTok and Instagram trends. This included reimagining popular trends, such as turning the 'Summer Bucket List' trend into a 'Summer Carton List' and ideating seasonal concepts like a back-to-school college care package (filled, of course, with Goldfish).
Milk-Bone
I supported Milk-Bone's early adoption of Threads during the platform's launch, helping the brand establish a timely and on-brand presence. We wrote some wholesome, witty one-liners with Milk-Bone's brand voice and actively engaged with other brands on the platform to increase visibility and drive account growth.
Nature Made
I contributed to early content strategy for Nature Made by leading competitive analysis and social listening to uncover category trends, audience insights, and white space opportunities.
Later in 2024, after having already completed my internship, I got to see the end results!
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